Why Multi-Touch Attribution is critical to calculate marketing ROI

Datalicious analyzed 702 million media touch points across 104 million purchase paths and 75 thousand conversions across 5 months and 7 brands using multi- [...]

A conversation with ChiefMartec’s Scott Brinker

Can you tell us a little bit about your career path, and what lead you to become a marketing technologist?  Honestly, serendipity. I started my career [...]

The minimalist guide to Google Analytics

Google Analytics is a powerful tool, but it is too difficult to learn as there are lot of features in it. This is the common misconception that most people [...]

Making sense of big data – Interview with Marketing Technologist Glenn Gow

Give us a short introduction about you. I am the CEO of Crimson Marketing, an author, a speaker, and an advisory board member. I am also the podcast host [...]

Interview with Brian Clifton: Using Digital Analytics to follow the digital footprints

Brian Clifton PhD is internationally recognized as a Google Analytics expert, renowned author, measurement strategist and advisor. His best seller Advanced Web [...]